Turbo AI PM
Kits / product scenario · outline

Which action — offer, message, route, or nothing — is best for this customer right now?

Decisioning / Next-Best-Action. Offers, retention interventions, routing, credit and pricing decisions.

Every decision below, with checkboxes.

The system

EligibilityWhich actions are allowed for this customer?
→
ScoringWhat is each action likely to cause?
→
Policy & constraintsWhat do the rules and budgets allow?
→
Action & loggingWhat was done, and can we learn from it?

Three decisions to make first

This scenario is an outline for now — enough to start from the product problem and find the right kits. A full framework, like the one for Recommendations & Personalization, may follow.

Is "do nothing" an option — and is it your baseline?

Many interventions look effective until compared with customers who received nothing.

Go deeper →

Whose objective wins when customer value and short-term revenue disagree?

Write the tie-breaker down before the model encodes one for you.

How will you know the action caused the outcome?

Without a holdout group, you are measuring who was targeted, not what worked.

Go deeper →

Where the kits come in

A scenario is the product problem and the decisions it raises. Kits are reusable system-building workflows — one scenario draws on several, and each kit serves several scenarios.

Existing kits
Classifier / triage & moderationScoring each action is a prediction problem with thresholds and imbalance.
Agents & multi-step pipelinesIf the system executes the action, compounding reliability applies.
Existing frameworks & tools
Go / No-Go

Other product scenarios

Recommendations & Personalization Search & Discovery Workflow Automation Customer Support