Turbo AI PM
Turbo AI PM

Go / No-Go Shipping Rubric

"Our eval score is 87%. Is that good enough to ship?" The hardest question in AI product management — and the one with no universal answer. This rubric gives you a framework based on what actually matters: blast radius and reversibility.

Needsyour eval result, and an honest read on blast radius, reversibility, and your fallback
Givesa shipping stance and the conditions to meet before launch
2Dimensions
4Zones
8Use-case examples
1Interactive tool
01

The two dimensions that actually matter

Forget the raw accuracy number for a moment. The question that determines whether 87% is good enough is: what happens when it's wrong? That answer has two parts.

Low blast radius
mistake affects few people or low stakes
High blast radius
mistake is costly, public, or wide-reaching
High reversibility
user or system can undo it
Ship early

Low stakes, correctable

Wrong answers are visible, fixable, and don't compound. Users tolerate imperfection when they can easily fix it.

Ship at: ~75–82%

AI email drafts, internal summaries, writing suggestions, search results, content recommendations

Ship with guardrails

Wide impact, but undoable

A wrong answer reaches many people but can be retracted, corrected, or appealed. Speed matters; perfection doesn't.

Ship at: ~85–90% + human review tier

Content moderation, bulk email personalization, product recommendations at scale, customer-facing chatbots

Low reversibility
mistake persists or causes downstream harm
Ship carefully

Narrow but sticky mistakes

Wrong answers are hard to undo even if few people are affected. The cost is in the fix, not the scale.

Ship at: ~88–92% + fallback

Document classification, code generation for production, automated data transformations, invoice processing

Do not ship without hard fallbacks

High stakes, hard to undo

A wrong answer is expensive, dangerous, or legally consequential, and can't be easily reversed. No amount of accuracy justifies shipping without hard-coded fallback rules.

Ship at: 95–98%+ AND explicit fallback rules

Medical triage, automated refunds/financial actions, legal document drafting, safety-critical routing

Your move Plot your feature on this matrix before the first eval run — not after. If you don't know where it lands, your team doesn't have an agreed definition of "good enough," which means every sprint ends in an ambiguous "almost ready" conversation. The matrix makes the conversation about blast radius and reversibility, not about the number, which is where it belongs.
02

Threshold table by use case

These are starting-point thresholds, not universal rules. Your specific feature, user base, legal context, and fallback design all change the right number. Use these to anchor the conversation, then adjust.

The threshold is not the only gate. A feature at 99% accuracy with no fallback and no way for users to override is worse than 85% with a clear correction path and human escalation.
Use case typeSuggested thresholdRequired before shipping
AI-assisted drafting (internal) 75–80% Easy edit affordance, user sees it's AI-generated, no auto-send
Customer-facing suggestions / recommendations 82–87% Clear labeling as AI, one-click dismiss, CSAT monitoring from day one
Content moderation / classification 88–92% Human review queue for borderline cases, appeal mechanism, slice eval by protected attributes
Customer support deflection 85–90% Human escalation path always available, repeat-contact monitoring, CSAT guardrail
Automated data transformation / extraction 90–94% Confidence-flagged review queue, downstream error monitoring, rollback capability
Agentic pipeline (multi-step) End-to-end >80% Use the Pipeline Reliability Calculator — individual step accuracy is not sufficient
Financial / transactional automation 95–98%+ Hard-coded override rules, human approval above $ threshold, audit log, legal review
Medical / safety-critical Do not ship on accuracy alone Regulatory approval, clinical validation, explicit disclaimer, mandatory human in the loop
03

Interactive rubric

Answer four questions about your feature. Get a shipping stance and a list of what needs to be true before you launch.

Think about one failure — not the aggregate. Does it affect one user, a cohort, or everyone?

Can the user undo it? Can your team patch it within hours? Or does it persist downstream?

An eval on production-representative traffic with known baselines is worth far more than one on curated examples.

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Your move Share this rubric with your team and engineering lead before the sprint that targets launch. The goal isn't to get everyone to agree on a number — it's to get explicit agreement on where your feature sits in the blast-radius/reversibility matrix, what your fallback is, and what the eval was actually run on. Most launch disagreements are really disagreements about one of those three things, not about whether 87% is enough.
04

How to use this in practice

Before the first sprint: Plot the feature on the 2×2. Document the quadrant and the implied threshold in the PRD or project brief. This is the PM's call, not engineering's.

When the eval result comes back: Compare against the threshold for your quadrant. If you're below it, ask two questions before proposing more model work: (1) can we strengthen the fallback to move to a more lenient quadrant? (2) is our eval representative — could the number look different on harder or more realistic examples?

When leadership pushes to ship anyway: Use the quadrant framing, not the accuracy number. "We're in the high-blast-radius / low-reversibility quadrant and we're at 89% against a 95% threshold" is a clearer conversation than "we're at 89%." The executive question you're answering is: what's the worst case and can we live with it?

The "stop building" case: If the feature is in the red quadrant and the team can't get above 92% after two meaningful iterations, seriously consider whether the fallback design (not the model) is the missing piece. A 90% model with a well-designed human escalation path is often better product than a 97% model with no fallback. See UX for Failures for the design side.

For agentic pipelines: The individual step accuracy is not the right number to assess. Use the Pipeline Reliability Calculator to get the end-to-end rate first, then apply this rubric to that number.

The bottom line This rubric gives you a framework to say "this is good enough for v1" with confidence — or "stop, this is too risky" without losing credibility. The goal isn't a perfect threshold; it's a documented, agreed-upon one that your team has explicitly signed up to. Undocumented thresholds make post-launch blame inevitable. Documented ones make post-launch learning possible.